Vodafone Albania Chief Executive Officer and FIAA Vice President
“We will continue investing in new technologies in Albania”
FIAA: How is Vodafone performing in Albania?
Dietlof Mare: Vodafone is showing a strong performance on both revenue and EBITDA results for this year. Such performance has driven us to continue investing in technology and network expansion across Albania. This year alone we are investing €25 million. The outcomes of all our efforts have been translated into a very positive take-up of new technologies such as 4G and M-Pesa and into a strong positive usage among customers and growth in the average revenue per active user. In less than three months since the launch, 6% of our data traffic is routed through our 4G network. This uptake has been faster than any European country where Vodafone operates.
Our attention has also been focused on cost efficiencies, because in order to keep such strong performance there is always need for focus and cost discipline. I am proud to say that we are still able to maintain very healthy EBITDA margins although we are operating in a highly penetrated mobile market.Read More