PHILIP MORRIS INTRODUCES UNSMOKE CAMPAIGN IN ALBANIA
With the message that “If you don’t smoke, don’t start; if you smoke, quit; if you do not quit, change”, Philip Morris Albania has introduced UNSMOKE campaign through a dedicated event in October.
This campaign was introduced for the first time in Albania at an event in which awareness to success stories, detailed information on the concept and opportunities for adaptation in daily life were very well combined.
Beside the representatives of Philip Morris International, also media and business partners joined the event organized at COD Center for Dialogue and Openness at the Prime Minister’s premises. The participants became more familiar with the UNSMOKE concept, an initiative that has achieved over 1 million online activations worldwide.
The Photo exhibition organized on this occasion revealed the stories of people who succeed to “UNSMOKE” their lives for their passions or loved ones.
The UNSMOKE concept, recently applicable in the kitchen, introduced participants to a range of carefully cooked meals based on this principle.
The event, thanks to its uniqueness, has been widely covered by local media.
#Unsmokeyourworld is a global conversation that inspires human stories—for the people, by the people. To learn more, visit UnsmokeYourWorld.com.
About Philip Morris International: Delivering a Smoke-Free Future
Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements.