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On 7th November, the German Economic Team (GET), in collaboration with the Foreign Investors Association of Albania (FIAA), convened a roundtable to present and discuss the policy study titled “Defining Target Groups and Promotional Measures to Attract FDI to Albania.” The event brought together foreign investors operating in Albania, senior representatives from Albanian ministries, embassies, international donors, and institutional stakeholders.

Commissioned and financed by the Federal Ministry for Economic Affairs and Energy of Germany, the policy study was initiated at the request of the Albanian Government as part of its intensified efforts to attract foreign direct investment (FDI). Conducted by GET with local coordination and support from FIAA, the study took place during July–September 2025. Its aim is to identify strategic investor profiles and promising target groups and to propose concrete promotional measures to enhance Albania’s FDI appeal.

The discussion was moderated by FIAA’s Director Ms. Marinela Jazoj, followed by key contributions from Dr. Ricardo Giucci, Team Leader, German Economic Team, H.E. Mr. Karl Bergner, Ambassador of Germany to Albania, Mrs. Blerta Rama, Deputy Minister of Economy and Innovation, Mr. Gregor Schlosser, Desk Officer at Federal Ministry for Economic Affairs and Climate Action from Germany and Mr. Björn Vogler, Investment Attraction Expert, GET.

The policy study “Defining Target Groups and Promotional Measures to Attract FDI to Albania” adopts a structured, impact-driven approach to foreign direct investment attraction. It systematically analyses, prioritizes, and specifies promising investor segments to guide Albania’s promotional efforts more effectively.

The study’s methodology is anchored in three core dimensions:

• Investment Potential: Evaluating the scale, quality, and sustainability of potential FDI inflows across sectors.
• Competitive Position of Albania: Assessing Albania’s relative advantages and constraints compared to regional and global competitors.
• Development Impact: Prioritizing investments that contribute to employment, innovation, export growth, and alignment with Albania’s long-term development goals.

This multidimensional framework ensures that promotional measures are not only targeted and evidence-based, but also aligned with Albania’s broader economic transformation and EU integration agenda.

The policy study recommends focusing on high-potential investor segments, expanding outreach through strategic platforms, and reinforcing Albania’s FDI framework with complementary tools like TEDAs, economic diplomacy, and targeted incentives.

The shortlisted Target Groups in this specific study were: Tourism; IT & BPO; Rubber & Plastics; Medical Products; Agro-processing; and Defense.

The study recommends that investment promotion efforts prioritize direct engagement with potential investors, through key measures such as: (i) Outreach campaigns tailored to strategic sectors and investor profiles; (ii) Virtual investment seminars to showcase Albania’s opportunities and reforms; and (iii) Participation in international trade fairs to connect with global investors and industry leaders. These tools enable targeted, interactive communication and foster trust, visibility, and investor interest in Albania’s evolving business landscape.

A very interesting discussion complemented the findings of the study, with the participation of the representatives of the Ministry of Economy and Innovation, Ministry of Finance, Albanian Investment Development Agency (AIDA), Albanian Investment Council, and several foreign companies that had participated in the study, as well as foreign institutions including the EU Delegation in Albania, IFC, GIZ, etc.

This collaboration with German Economic Team marks another milestone for FIAA in its mission to foster a transparent, investor-friendly business climate and support Albania’s economic transformation and EU integration.

PRESS RELEASE

Business Environment in Albania Survey Findings 2025

Tirana, November 5^th, 2025: Today, FIAA presented findings of the 2025 FIAA Business Environment Survey Findings, which was conducted during August – October 2025 within FIAA members and foreign investors network in the country.

The results of the FIAA’s Survey, reaffirmed once more its longstanding commitment to monitoring and improving the country’s investment climate.

In his opening remarks, FIAA’s President Mr. Balazs Revesz expressed gratitude to the FIAA businesses for their collaboration and welcomed speakers such as Ms. Ritva Heikkinen, Head of Cooperation at the EU Delegation in Albania, and Mrs. Delina Ibrahimaj, Minister of Economy and Innovation, along with other distinguished guests and diplomatic representatives in Albania.

“A New Investment Frontier” this is how was called the last two days’ EU–Western Balkans 6 Investment Forum organized by the European Commission in Tirana during 13 -14 October 2025.  FIAA was privileged to have been invited by the European Commission to have a close discussion with Mrs Outi Slotboom, Director Supply Chains and Business Analysis, DG GROW, European Commission.

The Foreign Investors Association of Albania (FIAA) marked the 25th anniversary of its founding with an exclusive Gala Event, a festive occasion that brought together leaders of nearly 100 member companies, foreign ambassadors accredited in Albania, senior representatives of the Albanian government, heads of business organizations, and many long-time friends of the Association.

The evening opened with warm greetings from Mr. Balazs Revesz, President of FIAA, who emphasized that while celebrating the Association’s history, the milestone also reflected Albania’s remarkable progress. Ms. Marinela Jazoj, FIAA’s Director, added a personal touch by sharing cherished memories from FIAA’s long and transformative journey.

FIAA proudly celebrates a monumental milestone – its 25th Anniversary, marking a quarter-century of excellence and achievements!

Thanks to the Founders, Members, Partners and Team, together for a quarter century have been built something truly special. Thank you all for contributing to this legacy.

In 25 years, FIAA has become a strong and Influential voice, representing foreign investment that has helped transform Albania’s economy. What truly defines these 25 years are the people, the dedication of the members, the partnerships built with the government and international institutions, and the lasting impact of every job created, every technology transferred, every barrier overcome.

Following the announcement for public consultation on the draft law “On some additions and amendments to Law no. 43/2015 “On the power sector,” published on 01 July, 2025, with a deadline of 29 July, 2025, the members of the FIAA’s Energy Industry Council were gathered virtually to address the main concerns and challenges of this Law impacting the power sector.

FIAA and the German Economic Team (GET) have partnered again for another Task, to conduct a joint analysis of the Albanian Business Environment during the Summer and Fall seasons.

Foreign Investors Association of Albania announces that it concluded a successful collaboration with the Embassy of Israel in Albania, which enabled the organization of a high-level conference on water and energy, with the distinguished participation of the Minister of Energy and Infrastructure of Israel, Mr. Eli Cohen and the Deputy Prime Minister and Minister of Infrastructure and Energy of Albania, Mrs. Belinda Balluku, and many institutions and businesses from both Israel and Albania, operating in these sectors.

On 7 July, FIAA’s Director Marinela Jazoj met with Mr. Jean-Hippolyte Feildel, the new Financial Counselor for Western Balkans, representing the French Treasury in the region. Their discussion focused on Albania’s current economic landscape, business climate, and emerging opportunities for international investors in particular the French investors.

Following FIAA’s work towards the improvement of the Business Environment in the country, the Tax and Legal Committee of FIAA gathered virtually for the upcoming Edition of the White Book (WB) 2025-2029. The purpose in this task, is to align the WB Chapters with the integration process of the chapters Albania and EU are planning.