Projects

Defining target groups and promotional measures to attract FDI to Albania

The German Economic Team (GET), in collaboration with the Foreign Investors Association of Albania (FIAA), as a continuation of their cooperation have conducted a policy study titled “Defining Target Groups and Promotional Measures to Attract FDI to Albania”.

Commissioned and financed by the Federal Ministry for Economic Affairs and Energy of Germany, the policy study was initiated at the request of the Albanian Government as part of its intensified efforts to attract foreign direct investment (FDI). The study took place during July–September 2025 and aimed to identify strategic investor profiles and promising target groups and to propose concrete promotional measures to enhance Albania’s FDI appeal.

The policy study “Defining Target Groups and Promotional Measures to Attract FDI to Albania” adopts a structured, impact-driven approach to foreign direct investment attraction. It systematically analyses, prioritizes, and specifies promising investor segments to guide Albania’s promotional efforts more effectively.

The study’s methodology is anchored in three core dimensions:

  • Investment Potential: Evaluating the scale, quality, and sustainability of potential FDI inflows across sectors.
  • Competitive Position of Albania: Assessing Albania’s relative advantages and constraints compared to regional and global competitors.
  • Development Impact: Prioritizing investments that contribute to employment, innovation, export growth, and alignment with Albania’s long-term development goals.

This multidimensional framework ensures that promotional measures are not only targeted and evidence-based, but also aligned with Albania’s broader economic transformation and EU integration agenda.

The policy study recommends focusing on high-potential investor segments, expanding outreach through strategic platforms, and reinforcing Albania’s FDI framework with complementary tools like TEDAs, economic diplomacy, and targeted incentives.

The shortlisted Target Groups in this specific study were: Tourism; IT & BPO; Rubber & Plastics; Medical Products; Agro-processing; and Defense.

The study recommends that investment promotion efforts prioritize direct engagement with potential investors, through key measures such as: 

(i) Outreach campaigns tailored to strategic sectors and investor profiles;

(ii) Virtual investment seminars to showcase Albania’s opportunities and reforms, and,

(iii) Participation in international trade fairs to connect with global investors and industry leaders.

These tools enable targeted, interactive communication and fostered trust, visibility, and investor interest in Albania’s evolving business landscape.

This collaboration with German Economic Team marks another milestone for FIAA in its mission to facilitate a transparent, investor-friendly business climate and support Albania’s economic transformation and EU integration.