Ilir Morina is a globally experienced business leader with 20+ years of senior leadership across FMCG, financial services, and retail sectors. He currently serves as General Manager of Coca-Cola Bottling Albania, overseeing strategy, financial performance, and enterprise-wide transformation.

Ilir is recognized for driving operational excellence, digital enablement, and talent development while combining global expertise with local insight. His leadership emphasizes sustainable value creation, innovation, and collaboration to strengthen both business performance and Albania’s broader economic development.

Born to Albanian parents from Kosovo and raised in the U.S., Ilir brings a bicultural perspective and a strong personal commitment to Albania’s growth. He is eager to contribute to the Foreign Investors Association of Albania by fostering collaboration, supporting foreign investment, and advancing the country’s integration into global markets.